Customer Marketing
Customer Marketing enables a brand to engage directly with customers in a relevant, timely and efficient way. Powered by data and insights it should be the engine of brand growth
We see that...
...whilst having aspirations to personalise for all customers individually, businesses often lack sufficient customer data, customer interactions, privacy consent or investment potential to be able to achieve such ambitions
...commercial teams are frustrated by a lack of Marketing's ability to drive sales in the way they need to achieve their goals. This means that commercial teams result to more price and promotional mechanics to create cut-through, seeking to create maximise coverage in customer messaging at the expense of relevance
...marketing teams are frustrated by a need to priroitise tactical sales campaigns over relevant, personalised communications. This means that there are frequent last minute changes to campaign activity and that marketing content is driven by the products commercial want to push rather than what customers want and need
Our solutions
How to deliver the right level of personalised communications that reflects the customer needs of your brand and industry
How to balance 1:1 personalisation with maintaining a consistent brand experience (e.g. price, tone, service)
How to balance tactical trade driving with highly customer led personalised marketing programs
How to scale personalisation from individual pilots and touch point executions to a consistent relevant experience across all customer interactions
